I was employed at The Studio prior to being laid off from the company due to the Federal Reserve raising interest rates and the “cooling off” real estate market. The Studio is the nation’s biggest, boldest and best real estate marketing agency. I was one of the designers on the National Creative Studio Team for Coldwell Banker Realty responsible for working on social media and HTML email campaigns aimed across the nation for retaining and recruitment of real estate agents to Coldwell Banker. Below are some examples of my work.
The first ad of a proposed advertising campaign for the "Disruptor" Contest held within our department. The ad campaign for Coldwell Banker features a new design by breaking out of the typical boxy layout. The ad concept of focusing on you dreaming of YOUR new home and having YOUR LIVING ROOM, YOUR POOL, etc.
The second ad of proposed advertising campaign for Coldwell Banker. In this ad concept of focusing on you dreaming of YOUR new home and having YOUR POOL, YOUR BACKYARD, etc. I added the tagline "Guiding you home since 1906" to emphasize Coldwell Bankers longevity in the real estate industry,
And finally, the third ad concept of focusing on you dreaming of YOUR new home and having YOUR BACKYARD. Throughout this series of new ad designs I added a light blue gradation coming from the star in the Coldwell Banker logo at the bottom of the ad to emphasize the tagline, "Guiding you home since 1906".
The first in a series of proposed redesign of a new social media campaign that mirrors the print ad focusing on YOU dreaming of your new home.
The second in a series of proposed redesign of a new social media campaign that mirrors the print ad focusing on YOU dreaming of your new home.
And finally the third in a series of proposed redesign of a new social media campaign that mirrors the print ad focusing on YOU dreaming of your new home.
Social Media Recruiting Campaign - Developed along with the copywriter a campaign to recruit agents to come to Coldwell Banker. Social Media post copy: Discover an exciting career at a company that provides you with useful tools, resources and intuitive marketing that’s proven to work, plus the power of an industry leading brand name behind it. Contact us at CareersCB. com and make a smart career move today.
Social Media Recruiting Campaign - Developed along with the copywriter a campaign to recruit agents to come to Coldwell Banker. Social Media post copy: Same copy as previous social media asset.
Social Media Recruiting Campaign - Developed along with the copywriter a campaign to recruit agents to come to Coldwell Banker. Social Media post copy: Discover an exciting career at a company that provides you with useful tools, resources and intuitive marketing that’s proven to work, plus the power of an industry leading brand name behind it. Contact us at CareersCB. com and make a smart career move today.
Social Media Recruiting Campaign for Coldwell Banker Global Luxury - Social Media post copy: Don’t let a bunch of myths stop you from fulfilling your goal of breaking into the luxury market! From incorrect assumptions about what’s expected from Luxury Property Specialists to generalizations about high-end buyers, we debunk them all. Join us at https://cbeducationexpo.com.
Social Media post copy: Make the Smart Move
Better-than-market commissions, exceptional products, no admin and office fees. Ask about the Coldwell Banker Advantage today.
Better-than-market commissions, exceptional products, no admin and office fees. Ask about the Coldwell Banker Advantage today.
Social Media post copy: Affiliate With a Leader
Competitive commissions, affiliation fee cap, industry-leading tools. Learn what the Coldwell Banker Advantage can offer you.
Competitive commissions, affiliation fee cap, industry-leading tools. Learn what the Coldwell Banker Advantage can offer you.
Social Media post copy: Come Shine With Us
You work hard for your money, and we believe your best years are ahead of you. Ask about the Coldwell Banker Advantage today.
You work hard for your money, and we believe your best years are ahead of you. Ask about the Coldwell Banker Advantage today.
These are HTML Emails I coded for Coldwell Banker for events with Suze Orman and another event with Alex Rodriguez.
I coded these HTML template emails for holidays throughout the year. Brokerages and agents of Coldwell Banker can use these to stay in contact and "top of mind" with past and present clients.
More HTML template emails for holidays throughout the year by brokerages and agents of Coldwell Banker can use these to stay in contact and "top of mind" with past and present clients.
These are HTML emails for promoting the reason real estate agents choose Coldwell Banker and why they stay with the company.